Tag: instacool
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Cool King® Rain or Shine, We’ve Got You Covered
I got the idea for this post after taking the photograph seen in the advertisement. I was raining, and I thought it might be funny to play on the fact that the “To Go” lid is actually a built in umbrella on days like these. With the sound design, I went with the classic “Singing…
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Cool King® “Surf City’s Premier Dessert Destination” Advertisement & Post Dialogue
With this advertisement I wanted to show some home town pride. I figured I’d give a shout-out to Huntington Beach’s deep roots in surf culture — it is known as “Surf City”. I took the photo of the shop the day after there was a big rain. I thought the cloud formations added a nice…
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Cool King® “Pistachio” Almond Milk Yogurt
For this ad, I was searching on the web to get inspired by something that shocased the word “Pistachio” and I stumbled across this comedian/musician named Tom McGovern. For the sound design I did a remix using the song he did in his skit about “Pista-CHEE-o” being “da’ best nut”. Please support Tom in all…
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Cool King® Thanksgiving Motion Graphic for Social Media
I made this motion graphic to show gratitude to those who have supported Cool King®. I was inspired by the design elements the art direction for greeting cards in the United States during the 1940s. I initially modified a scan of a card from the era in an iOS mobile app named “Retouch”. From there…
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Cool King® “Count Chocula” Frozen Yogurt
In the fifth iteration of the Cool King® Halloween Series, I embellished classic movie monster horror imagery with the ultra popular cocoa infused confectionary flavor — chocolate. With the post text, I carried the spooky nature of previous posts and incorporated a chocolate infused theme.
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Cool King® “Zombie Sour Apple” Frozen Yogurt Advertisement
With the fourth release of the Cool King® Halloween Series advertisements I did the graphics in a less cartoon style. I used a combination of stock graphics (The apple photo and hand graphic) with custom illustrations to compose the elements I included in the video. I also added to the “Muerte Family” ghost stories with…
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Cool King® “Ghosted Marshmallow” Gelato Advertisement & Nursery Rhyme
With the third installment of the Halloween 2022 campaign for Cool King, I was inspired to create visuals and a story targeted at those who love vintage animation. I had fun with the post dialogue with the intent of writing a spooky bedtime story.
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Cool King® “Strawberry Brains” Advertisement & Story
Here’s the second installment in the Halloween campaign I created for Cool King® Frozen Yogurt & Desserts. In this iteration, I composed the graphics, edited the video, engineered the sound design, and wrote the story that accompanied the video in the post.
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Cool King® “Classic Tart” Frozen Yogurt
If I’m having fun making the advertisement, then it must increase the possibility of the viewer having fun too — right?
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Cool King® “Blu-Raz” Italian Ice Ad
I composed motion graphics and post text for this ad for Cool King’s social profiles. I was inspired by the business owner Rob’s love for 80’s rock bands and freestyle BMX.
LANGON CONCEPTS 