Tag: bestofoc
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Cool King® Deluxe Chocolate Almond Milk Yogurt Motion Graphic & Flavor Card
I was asked to create a motion graphic for use on social media and a flavor card to advertise Cool King’s non-dairy, gluten free Deluxe Chocolate Almond Milk Yogurt. I used a Bootsy Collins sample in the last post I did for Cool King and it reminded me of how much P-funk (Parliament/Funkadelic) inspired and…
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Cool King® Custom EZ-Up Design
Every once and a while as a designer, a project takes you somewhere you never expected to go. This was the case for me with the design I did for the EZ-Up graphics for Cool King®. The company (Prime Canopies) provided a template to build within. “What could I create that is something different than…
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Cool King® “Tropic Thunder Super Swirl” Motion Graphic and Flavor Card
This promotion was composed to bring attention to one of the hybrid mixes that is available at Cool King. Each of their (8) machines have the capacity to distribute (2) flavors. The machines have a handle between the two flavor handles that will mix the two flavors in one pull. I named this mix of…
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Cool King® Local Flavor / Clipper Magazine Covers
I was doing a little Spring cleaning and I came across these covers I created for Cool King a couple years back. I even found one from when the business was named Super Cool. With these, I either took photos of the products in the shop or built a composite image from other images acquired.…
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Cool King® Rain or Shine, We’ve Got You Covered
I got the idea for this post after taking the photograph seen in the advertisement. I was raining, and I thought it might be funny to play on the fact that the “To Go” lid is actually a built in umbrella on days like these. With the sound design, I went with the classic “Singing…
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Cool King® “Surf City’s Premier Dessert Destination” Advertisement & Post Dialogue
With this advertisement I wanted to show some hometown pride. I figured I’d give a shout-out to Huntington Beach’s deep roots in surf culture — it is known as “Surf City”. I took the photo of the shop the day after there was a big rain. I thought the cloud formations added a nice element…
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Cool King® “Pistachio” Almond Milk Yogurt
For this ad, I was searching on the web to get inspired by something that shocased the word “Pistachio” and I stumbled across this comedian/musician named Tom McGovern. For the sound design I did a remix using the song he did in his skit about “Pista-CHEE-o” being “da’ best nut”. Please support Tom in all…
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Cool King® “Your way, everyday!” Video Production
In my opinion, there’s nothing like fun times spent with friends and family to bring forth a brighter day. I was commissioned to created this video to virtually live the “Cool King Frozen Yogurt & Desserts” experience. Laughs and smiles seem to be a byproduct of visiting this shop. No script, no direction, just document…
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Cool King® Gingerbread Cookie Gelato
Here is the second promotion I composed for the 2022 holiday season.
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Cool King® Chocolate Santa Frozen Yogurt Advertisement
Here is the first edition of the 2022 holiday season promotions.
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Cool King® Thanksgiving Motion Graphic for Social Media
I made this motion graphic to show gratitude to those who have supported Cool King®. I was inspired by the design elements the art direction for greeting cards in the United States during the 1940s. I initially modified a scan of a card from the era in an iOS mobile app named “Retouch”. From there…
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Cool King® “Count Chocula” Frozen Yogurt
In the fifth iteration of the Cool King® Halloween Series, I embellished classic movie monster horror imagery with the ultra popular cocoa infused confectionary flavor — chocolate. With the post text, I carried the spooky nature of previous posts and incorporated a chocolate infused theme.
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Cool King® “Zombie Sour Apple” Frozen Yogurt Advertisement
With the fourth release of the Cool King® Halloween Series advertisements I did the graphics in a less cartoon style. I used a combination of stock graphics (The apple photo and hand graphic) with custom illustrations to compose the elements I included in the video. I also added to the “Muerte Family” ghost stories with…
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Cool King® “Strawberry Brains” Advertisement & Story
Here’s the second installment in the Halloween campaign I created for Cool King® Frozen Yogurt & Desserts. In this iteration, I composed the graphics, edited the video, engineered the sound design, and wrote the story that accompanied the video in the post.
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Cool King® “Blu-Raz” Italian Ice Ad
I composed motion graphics and post text for this ad for Cool King’s social profiles. I was inspired by the business owner Rob’s love for 80’s rock bands and freestyle BMX.
LANGON CONCEPTS 