
Simple solutions to complex problems.

Cool King® :: “Your way, everyday!” Video Production
In my opinion, there’s nothing like fun times spent with friends and family to bring forth a brighter day. I was commissioned to created this video to virtually live the “Cool King Frozen Yogurt & Desserts” experience. Laughs and smiles seem to be a byproduct of visiting this shop. No script, no direction, just document…

Cool King® :: Cap’n Crunch Ice Cream Motion Graphic
Yes. it may be strange, but I’ll own it. I really like classic breakfast cereal art and advertisements. With this project, I compiled audio samples from vintage Cap’n Crunch television ads into a golden goulash of gilded audible greatness guaranteed to grant a trip down memory lane for those who’s youth was spent being ritualistically…

Visions by Ehsan :: Waymakers 50th Celebration Event
Ehsan provided me with some shots he took while attending an anniversary event for Waymakers. If your unaware of the good Waymakers provides for impoverished families and youth, please look into them. They are another example of how “paying forward” makes sense.

Visions by Ehsan :: Painting 41 of 2000 Motion Graphic
Just a quick edit I made to help promote Ehsan’s “Vision of Unity & Peace” project.

Cool King® Snickerdoodle Ice Cream
By happenstance, I stumbled upon this song “Zou Bisou Bisou” by Gillian Hills. It inspired this advertisement for Cool King’s “Snickerdoodle” Ice Cream.

Visions by Ehsan Website Design
This project was based on the request to design a site with a “Wow” factor. For me, this meant bring sophistication with a modern feel to showcase Ehsan’s bounty of work. I build this site in Wix. I find their user interface and tools pretty robust. The animations and page transitions aid in providing a…

Cool King® Official North Pole Vanilla Ice Cream
This is the 4th installment of the Cool King® holiday series advertisements I created. Their previous concept was “Polar Bear Ice Cream” with a realistic Polar Bear photo. I riffed off that to create something more with elements pulled from Sanrio characters (i.e. Hello Kitty) and Asian influenced animation. The song sampled is Polar Bear…

Cool King® “Peppermint Bark” Gelato Advertisement
This is the third installment of what I came up with for Cool King’s 2022 holiday campaign. In creating this motion graphic, I found the song “Peppermint Twist” by Joey Dee and the Starliters. As the song topped the charts in 1961, it was part of a massively popular dance trend that outraged the a…

Cool King® Gingerbread Cookie Gelato
Here is the second promotion I composed for the 2022 holiday season.

Cool King® Chocolate Santa Frozen Yogurt Advertisement
Here is the first edition of the 2022 holiday season promotions.

Cool King® Thanksgiving Motion Graphic for Social Media
I made this motion graphic to show gratitude to those who have supported Cool King®. I was inspired by the design elements the art direction for greeting cards in the United States during the 1940s. I initially modified a scan of a card from the era in an iOS mobile app named “Retouch”. From there…

Cool King® Zombie Sour Apple Frozen Yogurt Advertisement :: Version 2
I made a more cartoon tinged advertisement with the intent to call back my memories of the old Universal Studios monster movies from the 30’s and 40’s. I also wrote a little nursery rhyme styled text for the post.


Cool King® “Zombie Sour Apple Tart” Frozen Yogurt
Another Halloween promotion done for Cool King®.

Cool King® “Chunky” Peanut Butter Advertisement
Just a fun little advertisement and post text I put together for Cool King®. The song is “Big and Chunky” from the movie “Madagascar 2”.

Cool King® Just A Little Hocus Pocus Advertisement
Heres a short little advertisement I composed to announce the services Cool King® provides. The song sampled is Siouxsie and the Banshees cover of ”20th Century Boy” originally performed by T. Rex in 1973.

Visions By Ehsan “Red Fingerprint Series” NFT Collection
I was asked to create a promo video and post verbiage for Ehsan’s recent NFT drop. Here’s what was published.

Cool King® “Count Chocula” Frozen Yogurt
In the fifth iteration of the Cool King® Halloween Series, I embellished classic movie monster horror imagery with the ultra popular cocoa infused confectionary flavor — chocolate. With the post text, I carried the spooky nature of previous posts and incorporated a chocolate infused theme.

Cool King® “Zombie Sour Apple” Frozen Yogurt Advertisement
With the fourth release of the Cool King® Halloween Series advertisements I did the graphics in a less cartoon style. I used a combination of stock graphics (The apple photo and hand graphic) with custom illustrations to compose the elements I included in the video. I also added to the “Muerte Family” ghost stories with…

Cool King® “Ghosted Marshmallow” Gelato Advertisement & Nursery Rhyme
With the third installment of the Halloween 2022 campaign for Cool King, I was inspired to create visuals and a story targeted at those who love vintage animation. I had fun with the post dialogue with the intent of writing a spooky bedtime story.

Cool King® “Strawberry Brains” Advertisement & Story
Here’s the second installment in the Halloween campaign I created for Cool King® Frozen Yogurt & Desserts. In this iteration, I composed the graphics, edited the video, engineered the sound design, and wrote the story that accompanied the video in the post.

Cool King® “Monster Pumpkin Pie Bar” Ice Cream
It’s almost Halloween again and it’s always fun around Cool King Frozen Yogurt & Desserts this time of year. This is the first in a series of flavor promotions I’m doing for their social platforms. More to come!

Cool King® “Classic Tart” Frozen Yogurt
If I’m having fun making the advertisement, then it must increase the possibility of the viewer having fun too — right?

Cool King® “Blu-Raz” Italian Ice Ad
I composed motion graphics and post text for this ad for Cool King’s social profiles. I was inspired by the business owner Rob’s love for 80’s rock bands and freestyle BMX.

Cool King® T-shirt Design
As a refresh to the staff uniform, I illustrated this graphic. Something simple to personify the intent Cool King® wishes to bring to it’s customers.

GET SAFE® Workplace Empowerment & Safety Training Promotional Video
With this project, I ventured to the offices of the Moulton Niguel Water District to shoot editorial photography and capture video of Get Safe’s Workplace Empowerment & Safety Training classes. I wrote the final draft of the copy for the script seen below (voiced in the video by actor Aaron Cash in the video). GET…

UCI Care “Take Back the Night” 2022
I had the privilege to develop this motion graphic and verbiage seen in this social media post for GET SAFE®. One of the challenges of this project was the photography I received was very low resolution. To remedy this, I converted the images to vector-based graphics so I could scale them better. It gave the…

GET SAFE® Knock-knock. Who’s there? (Validating Trust)
This one of the videos I composed after capturing the GET SAFE® team in action at a Crime Survivors event in October of 2022.I have fond memories of the day. I feel lucky to have been able to participate in such a positive minded program. You can find out more about the services GET SAFE®…

Ehsan® Art to Inspire Global Peace
Recently, I was brought in to help promote a fine art project developed by the artist Ehsan. A component of the project is creating NFT iterations documenting (2000) of his hand painted artworks for virtual collection and display in the forthcoming Metaverse. We also developed a miniature model to physically show the magnitude this exhibit…

GET SAFE® How do you collect smiles?
Get Safe asked me to create artwork and write dialog for a series of social media posts that made use of photos they had acquired over the years.

Cool King® “Party!” Pack
It was at the beginning of the lockdown, and my friend who has a yogurt shop was concerned that he was not going to be able to supply his customers with their favorite dessert. In Huntington Beach, Cool King® is a neighborhood favorite. Many will drive a great distance for their unique flavors and quality…

Cool King® “Cotton Candy Unicorn Gelato” Motion Graphic
This is the motion graphic and sound design I came up with to promote Cool King’s “Cotton Candy Unicorn Gelato” on Instagram Reels.

Cool King® “Get Your Swirl” Motion Graphic for Social Media
This is a motion graphic that I created for Cool King® Frozen Yogurt & Desserts to promote their “Get Your Swirl” campaign for Summer 2022. It’s short length (10 seconds) and 9:16 aspect ratio is intended for publishing on social media platforms such as TikTok, Instagram Reels, and YouTube Shorts. I rendered it 4k using…
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Are you puzzled?
I believe design is not unlike solving a puzzle. The pieces are there, we just have to have the vision and perseverance to find the right fit. A concept dangles in the æther — faint, small, and undefined. With time, concentration, and emotion, it can be built into something unexpected and original. Anyone that knows me will testify, I will not stop until a resolve is found. This journey of concept to creation is fulfilling, and the reason I keep opening the box and dumping the pieces on the floor.
~Jay Langon
