LANGON CONCEPTS

Portfolio :: Jay Langon
blue-gray sky with clouds

Simple solutions to complex problems.

Cool King® :: “Your way, everyday!” Video Production

In my opinion, there’s nothing like fun times spent with friends and family to bring forth a brighter day. I was commissioned to created this video to virtually live the “Cool King Frozen Yogurt & Desserts” experience. Laughs and smiles seem to be a byproduct of visiting this shop. No script, no direction, just document…

Cool King® :: Cap’n Crunch Ice Cream Motion Graphic

Yes. it may be strange, but I’ll own it. I really like classic breakfast cereal art and advertisements. With this project, I compiled audio samples from vintage Cap’n Crunch television ads into a golden goulash of gilded audible greatness guaranteed to grant a trip down memory lane for those who’s youth was spent being ritualistically…

Visions by Ehsan :: Waymakers 50th Celebration Event

Ehsan provided me with some shots he took while attending an anniversary event for Waymakers. If your unaware of the good Waymakers provides for impoverished families and youth, please look into them. They are another example of how “paying forward” makes sense.

Visions by Ehsan Website Design

This project was based on the request to design a site with a “Wow” factor. For me, this meant bring sophistication with a modern feel to showcase Ehsan’s bounty of work. I build this site in Wix. I find their user interface and tools pretty robust. The animations and page transitions aid in providing a…

Cool King® Official North Pole Vanilla Ice Cream

This is the 4th installment of the Cool King® holiday series advertisements I created. Their previous concept was “Polar Bear Ice Cream” with a realistic Polar Bear photo. I riffed off that to create something more with elements pulled from Sanrio characters (i.e. Hello Kitty) and Asian influenced animation. The song sampled is Polar Bear…

Cool King® Thanksgiving Motion Graphic for Social Media

I made this motion graphic to show gratitude to those who have supported Cool King®. I was inspired by the design elements the art direction for greeting cards in the United States during the 1940s. I initially modified a scan of a card from the era in an iOS mobile app named “Retouch”. From there…

Cool King® “Count Chocula” Frozen Yogurt

In the fifth iteration of the Cool King® Halloween Series, I embellished classic movie monster horror imagery with the ultra popular cocoa infused confectionary flavor — chocolate. With the post text, I carried the spooky nature of previous posts and incorporated a chocolate infused theme.

Cool King® “Monster Pumpkin Pie Bar” Ice Cream

It’s almost Halloween again and it’s always fun around Cool King Frozen Yogurt & Desserts this time of year. This is the first in a series of flavor promotions I’m doing for their social platforms. More to come!

Cool King® “Blu-Raz” Italian Ice Ad

I composed motion graphics and post text for this ad for Cool King’s social profiles. I was inspired by the business owner Rob’s love for 80’s rock bands and freestyle BMX.

GET SAFE® Workplace Empowerment & Safety Training Promotional Video

With this project, I ventured to the offices of the Moulton Niguel Water District to shoot editorial photography and capture video of Get Safe’s Workplace Empowerment & Safety Training classes. I wrote the final draft of the copy for the script seen below (voiced in the video by actor Aaron Cash in the video). GET…

UCI Care “Take Back the Night” 2022

I had the privilege to develop this motion graphic and verbiage seen in this social media post for GET SAFE®. One of the challenges of this project was the photography I received was very low resolution. To remedy this, I converted the images to vector-based graphics so I could scale them better. It gave the…

GET SAFE® Knock-knock. Who’s there? (Validating Trust)

This one of the videos I composed after capturing the GET SAFE® team in action at a Crime Survivors event in October of 2022.I have fond memories of the day. I feel lucky to have been able to participate in such a positive minded program. You can find out more about the services GET SAFE®…

Ehsan® Art to Inspire Global Peace

Recently, I was brought in to help promote a fine art project developed by the artist Ehsan. A component of the project is creating NFT iterations documenting (2000) of his hand painted artworks for virtual collection and display in the forthcoming Metaverse. We also developed a miniature model to physically show the magnitude this exhibit…

Cool King® “Party!” Pack

It was at the beginning of the lockdown, and my friend who has a yogurt shop was concerned that he was not going to be able to supply his customers with their favorite dessert. In Huntington Beach, Cool King® is a neighborhood favorite. Many will drive a great distance for their unique flavors and quality…

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Are you puzzled?

I believe design is not unlike solving a puzzle. The pieces are there, we just have to have the vision and perseverance to find the right fit. A concept dangles in the æther — faint, small, and undefined. With time, concentration, and emotion, it can be built into something unexpected and original. Anyone that knows me will testify, I will not stop until a resolve is found. This journey of concept to creation is fulfilling, and the reason I keep opening the box and dumping the pieces on the floor.

~Jay Langon