LANGON CONCEPTS

Simple solutions to complex problems.

Cool King® “Strawberry Brains” Advertisement & Story

Here’s the second installment in the Halloween campaign I created for Cool King® Frozen Yogurt & Desserts. In this iteration, I composed the graphics, edited the video, engineered the sound design, and wrote the story that accompanied the video in the post.

Cool King® “Monster Pumpkin Pie Bar” Ice Cream

It’s almost Halloween again and it’s always fun around Cool King Frozen Yogurt & Desserts this time of year. This is the first in a series of flavor promotions I’m doing for their social platforms. More to come!

Cool King® “Classic Tart” Frozen Yogurt

If I’m having fun making the advertisement, then it must increase the possibility of the viewer having fun too — right?

Cool King® Blu-Raz Italian Ice Ad for Social Media

I composed motion graphics and post text for this ad for Cool King’s social profiles. I was inspired by the business owner Rob’s love for 80’s rock bands and freestyle BMX.

Cool King® T-shirt Design

As a refresh to the staff uniform, I illustrated this graphic. Something simple to personify the intent Cool King® wishes to bring to it’s customers.

GET SAFE® Workplace Empowerment & Safety Training Promotional Video

With this project, I ventured to the offices of the Moulton Niguel Water District to shoot editorial photography and capture video of Get Safe’s Workplace Empowerment & Safety Training classes. I wrote the final draft of the copy for the script seen below (voiced in the video by actor Aaron Cash in the video). GET […]

UCI Care “Take Back the Night” 2022

I had the privilege to develop this motion graphic and verbiage seen in this social media post for GET SAFE®. One of the challenges of this project was the photography I received was very low resolution. To remedy this, I converted the images to vector-based graphics so I could scale them better. It gave the […]

GET SAFE® Knock-knock. Who’s there? (Validating Trust)

This one of the videos I composed after capturing the GET SAFE® team in action at a Crime Survivors event in October of 2022. I have fond memories of the day. I feel lucky to have been able to participate in such a positive minded program. You can find out more about the services GET […]

Ehsan® Art to Inspire Global Peace

Recently, I was brought in to help promote a fine art project developed by the artist Ehsan. A component of the project is creating NFT iterations documenting (2000) of his hand painted artworks for virtual collection and display in the forthcoming Metaverse. We also developed a miniature model to physically show the magnitude this exhibit […]

GET SAFE® How do you collect smiles?

Get Safe asked me to create artwork and write dialog for a series of social media posts that made use of photos they had acquired over the years.

Cool King® “Party!” Pack

It was at the beginning of the lockdown, and my friend who has a yogurt shop was concerned that he was not going to be able to supply his customers with their favorite dessert. In Huntington Beach, Cool King® is a neighborhood favorite. Many will drive a great distance for their unique flavors and quality […]

Cool King® “Cotton Candy Unicorn Gelato” Motion Graphic

This is the motion graphic and sound design I came up with to promote Cool King’s “Cotton Candy Unicorn Gelato” on Instagram Reels.

Cool King® “Get Your Swirl” Motion Graphic for Social Media

This is a motion graphic that I created for Cool King® Frozen Yogurt & Desserts to promote their “Get Your Swirl” campaign for Summer 2022. It’s short length (10 seconds) and 9:16 aspect ratio is intended for publishing on social media platforms such as TikTok, Instagram Reels, and YouTube Shorts. I rendered it 4k using […]

Deluxe Lodging Brand Development

With this project I developed the business name, logo, promotional video, and WordPress site to promote their short term rentals “The Sahara” and “Le Palm” in Palm Springs.

Vici Wellness Product Photography

I had the opportunity to take product photos for Vici Wellness to use for their online store. They requested all product photos to have transparent backgrounds and they wanted the transparency of surfaces to function as in real life. This meant, if an item was glass, the underlying color the image was placed over needed […]

Cool King® “Churro” Frozen Yogurt

This is the motion graphic I came up with to promote Cool King’s “Churro” flavor. This is the script I wrote for the post: Too good to be true! Our “Churro Frozen Yogurt” blends sweet sugary flavor with a spiced up bite of cinnamon for one dazzling dessert delicacy. This fan favorite will sell out […]

GET SAFE® Podcast Production

Have you checked out the GET SAFE® Movement for Change podcast with Stuart Haskin? With this project, I remastered existing recordings, designed title cards, and set up all the backend programming so hosting of the show can be controlled in-house and distributed to all major platforms.

Cool King® Cup Designs

For a business like Cool King® the cup is more than just a disposable vessel of consumption. When you pose for social with your most recent dessert creation, the cup has to be as cool as you and what’s in it.

The Selleck Palm Springs

These are the two logo designs “The Selleck” went with to brand their amazing short term rental located in the heart of Palm Springs. I highly recommend if you’re going to be out that way, you look into making it your “home away from home” while you are there. Book your next stay at The […]

Cool King® Vanilla Ice Cream Motion Graphic

I declare, Vanilla is not mundane! A flavor this bold deserves all the love it can handle. Cool King’s soft serve ice cream personifies the flavor’s amazing flavor and this motion graphic celebrates that. #motiongraphics #graphicdesign #digitalpromotion #graphics #branding #design

Fermentation Farm Kombucha Label Designs

Fermentation Farm has grown into the “go to” purveyor of high-quality, hand-crafted nourishing foods. I respect they set the bar high with their expectation for excellence. The Yelp community does as well since they rated them #3 of the top 100 in the nation of 2022. Throughout the years I have had the opportunity to […]

Wild Rose Bakers Graphic

This is the graphic I created for Wild Rose Bakers. The goal was to design something that had interesting texture and detail when scaled large, but also functioned well when used in situations where a small image was needed.

GET SAFE® B-Roll Shoot Production and Editorial Photography

I had the opportunity to direct and photograph a day of scenarios for the purpose of creating marketing imagery for GET SAFE®. The goal was to setup mock scenarios to capture examples of the services they provide. I directed a group of (12) individuals with big personalities and bigger hearts. Each was a joy to […]

GET SAFE® Social Media Post Composition

The team at Get Safe asked me to produce a series of social media posts utilizing older imagery they had on file. The intent was to help put focus on how their expertise as a professional safety training agency has proven to promote a successful outcome for many individuals. With this project I was asked […]

Dossier with Dignity

Would you consider it trite to toot your own horn? Can self-promotion be done in a tasteful and formative manner, without offensive trappings and being perceived as braggadocious. Here I showcase projects I had the pleasure of being part of, and I hope by causing focus, it brings further success to all who participated.

Are you puzzled?

I believe design is not unlike solving a puzzle. The pieces are there, we just have to have the vision and perseverance to find the right fit. A concept dangles in the æther — faint, small, and undefined. With time, concentration, and emotion, it can be built into something unexpected and original. Anyone that knows me will testify, I will not stop until a resolve is found. This journey of concept to creation is fulfilling, and the reason I keep opening the box and dumping the pieces on the floor.

~ Jay Langon

Huntington Beach, California