Tag: copy writing
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Cool King® “Tropic Thunder Super Swirl” Motion Graphic and Flavor Card
This promotion was composed to bring attention to one of the hybrid mixes that is available at Cool King. Each of their (8) machines have the capacity to distribute (2) flavors. The machines have a handle between the two flavor handles that will mix the two flavors in one pull. I named this mix of…
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Visions by Ehsan “Purchase with Purpose” Campaign
Once Ehsan’s storefront was up and running, I wanted to show how we could promote certain products using Instagram stories. With “Story” posts, a button can be added that can send the user to a specific URL when selected. I wanted to utilize this feature so when the viewer sees a specific product, they can…
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Cool King® Local Flavor / Clipper Magazine Covers
I was doing a little Spring cleaning and I came across these covers I created for Cool King a couple years back. I even found one from when the business was named Super Cool. With these, I either took photos of the products in the shop or built a composite image from other images acquired.…
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Cool King® Rain or Shine, We’ve Got You Covered
I got the idea for this post after taking the photograph seen in the advertisement. I was raining, and I thought it might be funny to play on the fact that the “To Go” lid is actually a built in umbrella on days like these. With the sound design, I went with the classic “Singing…
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Cool King® “Surf City’s Premier Dessert Destination” Advertisement & Post Dialogue
With this advertisement I wanted to show some home town pride. I figured I’d give a shout-out to Huntington Beach’s deep roots in surf culture — it is known as “Surf City”. I took the photo of the shop the day after there was a big rain. I thought the cloud formations added a nice…
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Cool King® “Pistachio” Almond Milk Yogurt
For this ad, I was searching on the web to get inspired by something that shocased the word “Pistachio” and I stumbled across this comedian/musician named Tom McGovern. For the sound design I did a remix using the song he did in his skit about “Pista-CHEE-o” being “da’ best nut”. Please support Tom in all…
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Cool King® “Totally Awesome Chocolate Overload” Ice Cream
This is the rebrand I did for Cool King’s “Chocolate Overload” Ice Cream. I can remember how much fun it was to show up at the local arcade with a pocket full of quarters. Upon entering the darkened den, you’d be bum rushed by a tidal wave of spazamatic digital boinks and binks, eruptions of…
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Visions by Ehsan :: Website Design
This project was based on the client’s emphasis on creating a website design with “Wow!” factor.
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Cool King® “Your way, everyday!” Video Production
In my opinion, there’s nothing like fun times spent with friends and family to bring forth a brighter day. I was commissioned to created this video to virtually live the “Cool King Frozen Yogurt & Desserts” experience. Laughs and smiles seem to be a byproduct of visiting this shop. No script, no direction, just document…
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Cool King® Gingerbread Cookie Gelato
Here is the second promotion I composed for the 2022 holiday season.
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Cool King® Chocolate Santa Frozen Yogurt Advertisement
Here is the first edition of the 2022 holiday season promotions.
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Cool King® “Count Chocula” Frozen Yogurt
In the fifth iteration of the Cool King® Halloween Series, I embellished classic movie monster horror imagery with the ultra popular cocoa infused confectionary flavor — chocolate. With the post text, I carried the spooky nature of previous posts and incorporated a chocolate infused theme.
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Cool King® “Zombie Sour Apple” Frozen Yogurt Advertisement
With the fourth release of the Cool King® Halloween Series advertisements I did the graphics in a less cartoon style. I used a combination of stock graphics (The apple photo and hand graphic) with custom illustrations to compose the elements I included in the video. I also added to the “Muerte Family” ghost stories with…
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Cool King® “Ghosted Marshmallow” Gelato Advertisement & Nursery Rhyme
With the third installment of the Halloween 2022 campaign for Cool King, I was inspired to create visuals and a story targeted at those who love vintage animation. I had fun with the post dialogue with the intent of writing a spooky bedtime story.
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Cool King® “Strawberry Brains” Advertisement & Story
Here’s the second installment in the Halloween campaign I created for Cool King® Frozen Yogurt & Desserts. In this iteration, I composed the graphics, edited the video, engineered the sound design, and wrote the story that accompanied the video in the post.
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Cool King® “Monster Pumpkin Pie Bar” Ice Cream
It’s almost Halloween again and it’s always fun around Cool King Frozen Yogurt & Desserts this time of year. This is the first in a series of flavor promotions I’m doing for their social platforms. More to come!
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Cool King® “Classic Tart” Frozen Yogurt
If I’m having fun making the advertisement, then it must increase the possibility of the viewer having fun too — right?
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GET SAFE® #CHANGEMAKERS In Action: Make a Noticeable Impact Within Your Community
Stuart Haskin was recently invited to the office of Rep. Michelle Steel (@repsteel), Congresswoman for California’s 48th District. He asked me to come document the event for the purpose of using the imagery for social media marketing. There Stuart was awarded a Congressional Certificate for being Non-profit of the Month on behalf of GET SAFE®.…
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GET SAFE® Polishing A Diamond in the Rough
As the video states, everyone has a story. With this project, mine starts with receiving raw content to work with. They had already recorded a voice over performed by Stuart Haskin. From these pieces I composed the video seen in the link. Tasks I performed for this project: Please support GET SAFE® by spreading the…
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Cool King® “Real Deal Açaí” Sorbet Motion Graphic
Below is the copy I came up with for Cool King® to use for a standard Instagram post as well as a motion graphic. Did you know our Açaí sorbet is the real deal? This natural powerhouse is non-dairy, gluten free, boosts brain function, promotes heart health, and turbo charges your immune system. Not bad…
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GET SAFE® Stronger, Safer Persons with Disabilities
With this project the goal was to incorporate older footage with some of the new content I shot. The intent was to show the company’s experience as well as the services they provide. This video is being used for social media marketing as well as the header piece on the web page associated with these…
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Dossier with Dignity
Would you consider it trite to toot your own horn? Can self-promotion be done in a tasteful and formative manner, without offensive trappings and being perceived as braggadocious. Here I showcase projects I had the pleasure of being part of, and I hope by causing focus, it brings further success to all who participated.
LANGON CONCEPTS 