Category: copy writing
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Cool King® “Bewitched Mint Chip” Ice Cream Flavor Card & Motion Graphic
Cool King® always seems to conjure up a unique addition to their flavor lineup when Halloween rolls around. This year, “Bewitched Mint Chip” Ice Cream was put on tap and they asked me to create a flavor card and motion graphic to help promote it.
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Cool King® Circus Animal Cookies Ice Cream
Yes, the cookie circus is in town, and it is sweet! Cool King® Frozen Yogurt & Desserts is always coming up with amazing flavor combinations. This time, the King of the Jungle and his pacadermic friends are hopping in the cup to infuse the scrumptious crispy crumble of Mother’s Original Circus Animal Cookies with the…
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Cool King® Dragon Fruit (aka Pitaya) Sorbet
What is the scenario in 2024, the year of the dragon? For Cool King® Frozen Yogurt & Desserts, it’s the introduction of their Dragon Fruit (aka Pitaya) Sorbet. When I first was presented with creating the marketing materials for this project, all I could think about was Busta Rhymes’ part in Tribe Called Quest’s song…
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Cool King® “Berrylicious!” Strawberry Frozen Yogurt
I find it funny how a funky little baseline can inspire a good mood, and make your body want to move!! The way Mr. “Thunder Thumbs” Louis E. Johnson of the Brothers Johnson could slap the tickle right out of an axe was vividly apparent in the song Strawberry Letter #23. Heck, his funk prowess…
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Cool King® “Matcha Green Tea” Gelato
Cool King® contacted me and asked for marketing materials to promoted their new flavor “Matcha Green Tea” Gelato. The first asset I designed was the flavor card. Next I created a short animated commercial intended for use as a Instagram/Facebook Story (read under 15 seconds). For the sound design, I found the song “Bazazz Tengoku”…
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GET SAFE® Workplace Safety Training Promotion
I’ve had the opportunity to help GET SAFE® create (what I hope to be) memorable social media content. I filmed this “What is your Code Word?” snippet when I covered a day of trainings that GET SAFE® did for the Moulton Niguel Water District as the editorial photographer. There my task was to capture photography…
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Cool King® “Very Cherry Amaretto” Almond Milk Yogurt Promotional Video and Flavor Card
Cool King® called asking for my input on a new healthy minded option that would use non-dairy, plant based “Almond Milk Yogurt” as the foundation. I went on the hunt for sweet combinations that included almonds and settled on the idea of developing a “Cherry Amaretto” flavor. To promote the concoction, I came up with…
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GET SAFE® “Movement for Change” Podcast Production
Have you checked out the GET SAFE® Movement for Change podcast with Stuart Haskin?
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Cool King® “Malibu Dreams Strawberries & Cream” Gelato
In the summer of 2023, “Barbie – The Movie” is a tidal wave of pop, production, and box office success! Would you expect anything less from the doll that has it all? The “Barbie Fever” swept Cool King® Frozen Yogurt & Desserts off its feet as well, and inspired a new flavor — “Malibu Dreams…
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Cool King® Funfetti Cake Ice Cream Advertisement and Flavor Card
With a spontaneous pop and explosion of bright, glittering colors, confetti vivaciously screams celebration — don’t you think? Cool King® Frozen Yogurt & Desserts came to party with “Funfetti Cake” Ice Cream — a festive foray into the satisfying modalities of a scrumptious dessert. Being this flavor is meant to exemplify the ideal of a…
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Cool King® “16 Rockstar Flavors” Motion Graphic for Social Media
I put together this motion graphic as a promotion to advertise the diverse array of frozen dessert flavors that Cool King® consistently offers. I riffed off the welcome message I wrote for their website. In it, I called their flavor choices a “Rockstar” lineup. So when it came to the sound design, I had just…
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GET SAFE® Crime Survivors Photoshoot & Video Production
Back around Halloween of 2022, I accompanied Stuart and his cohorts to an event hosted by the Crime Survivors Resource Center. I was there to cover the day, take photographs and video, and soak up any stories that could be used for social media or their newsletter. Basically be a “spider on the wall” to…
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Cool King “Rocket Pop” Sorbet Advertisement and Flavor Card
In celebration of Independence Day, I put together an advertisement and flavor card Cool King’s Non-dairy “Rocket Pop” Sorbet. In the video, the song sampled is “Rocket” by Def Leppard. I liked how it used audio from what sounded like a NASA Apollo launch from the 1960s. For the visuals, I was inspired by vintage…
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Cool King® Deluxe Chocolate Almond Milk Yogurt Motion Graphic & Flavor Card
I was asked to create a motion graphic for use on social media and a flavor card to advertise Cool King’s non-dairy, gluten free Deluxe Chocolate Almond Milk Yogurt. I used a Bootsy Collins sample in the last post I did for Cool King and it reminded me of how much P-funk (Parliament/Funkadelic) inspired and…
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Cool King® “Cinnamon Roll” Frozen Yogurt Flavor Card, Motion Graphic, and Social Media Post Dialog
Here is the flavor card design I came up with to promote the “Cinnamon Roll” frozen yogurt flavor Cool King released over Memorial Day weekend. I also created a motion graphic to help promote the flavor on social media. For the sound design I referenced “I Dig Everything” by David Bowie, as well as some…
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Cool King® “Lemon Velvet” Yogilato Motion Graphic & Flavor Card
Do you know what “Yogilato” is? This amazing combination of frozen yogurt and gelato brings an added creaminess to already delightful flavor sensations. For the sound design of this advertisement, I remixed a NERD & Rhianna collaboration called “Lemon”. I was inspired to do this based on the fact that this flavor is in some…
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“Cap’n Crunch Ice Cream” Motion Graphic and Flavor Card for Cool King®
With this project, I compiled audio samples from vintage Cap’n Crunch television ads into a golden goulash of gilded audible greatness guaranteed to grant a trip down memory lane for those who’s youth was spent being ritualistically mesmerized by the “Boob Tube” each Saturday morning. In my mind, this was the “heyday” of gripping advertising.…
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Cool King® Build Your Own Açaí Bowl
One of the unique options at Cool King® Frozen Yogurt & Desserts is the ability to create your own “Açaí Bowl”. Typically the portion and toppings are dictated by the vendor that offers açaí on their menu. At Cool King, the possibilities are endless, and the choice is yours.
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Cool King® “Cotton Candy Unicorn Gelato” Motion Graphic and Post Dialog
It’s warming up in Southern California, and that makes for the perfect environment to enjoy a sweet frozen treat. This is the graphic I created to promote one of the most original flavors available at Cool King®.
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Cool King® “U Luv It” Motion Graphic
Time to “Get your swirl!” at Cool King Frozen Yogurt & Desserts.
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Cool King® Vanilla Ice Cream Motion Graphic and Post Dialog
Cool King’s “Old School Vanilla Ice Cream” soft-serve frozen des
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Cool King® “Open Easter” Motion Graphic for Social Media and Post Dialog
Cool King requested a post announcing they were open Easter Sunday and to announce customers would receive 10% off their purchase in celebration of the holiday. With the motion graphic, my intent was to give the feeling of a moving coloring book page. This is what I posted the day before Easter. On Easter I…
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Cool King® “Hawaiian Delight” Sorbet Advertisement
I definitely have an affinity for things related to island life. Something has always called me. Specifically how Hawaii was portrayed in mid-century popular culture. With this advertisement, I riffed off my sentiment of nostalgia. In some ways it’s my homage to how the co-opt of a culture (i.e. the Tiki movement that became popular…
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Love Big Hair Wigs Website Design
Elisa from Love Big Hair Wigs contacted me about building her an online store presence. Stuart over at GET SAFE® referred her to me after I had helped him with a variety of projects. She has been in business as a wig designer for many years. In 2022, her business had slowed considerably and walk-in…
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Cool King® “Tropic Thunder Super Swirl” Motion Graphic and Flavor Card
This promotion was composed to bring attention to one of the hybrid mixes that is available at Cool King. Each of their (8) machines have the capacity to distribute (2) flavors. The machines have a handle between the two flavor handles that will mix the two flavors in one pull. I named this mix of…
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Visions by Ehsan “Purchase with Purpose” Campaign
Once Ehsan’s storefront was up and running, I wanted to show how we could promote certain products using Instagram stories. With “Story” posts, a button can be added that can send the user to a specific URL when selected. I wanted to utilize this feature so when the viewer sees a specific product, they can…
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Cool King® Local Flavor / Clipper Magazine Covers
I was doing a little Spring cleaning and I came across these covers I created for Cool King a couple years back. I even found one from when the business was named Super Cool. With these, I either took photos of the products in the shop or built a composite image from other images acquired.…
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Cool KIng® “Vegan, Non-dairy Options” Advertisement
Cool King’s owner, Rob, asked me to put something together to announce that they offer at least (5) Vegan friendly, non-dairy options on a regular basis. These are the flavors I’m aware of that qualify for the “Ⓥ” stamp of approval. For the sound design I sampled “Tainted Love” by Soft Cell and added a…
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Cool King® Rain or Shine, We’ve Got You Covered
I got the idea for this post after taking the photograph seen in the advertisement. I was raining, and I thought it might be funny to play on the fact that the “To Go” lid is actually a built in umbrella on days like these. With the sound design, I went with the classic “Singing…
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Cool King® “Surf City’s Premier Dessert Destination” Advertisement & Post Dialogue
With this advertisement I wanted to show some hometown pride. I figured I’d give a shout-out to Huntington Beach’s deep roots in surf culture — it is known as “Surf City”. I took the photo of the shop the day after there was a big rain. I thought the cloud formations added a nice element…
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Cool King® “Pistachio” Almond Milk Yogurt
For this ad, I was searching on the web to get inspired by something that shocased the word “Pistachio” and I stumbled across this comedian/musician named Tom McGovern. For the sound design I did a remix using the song he did in his skit about “Pista-CHEE-o” being “da’ best nut”. Please support Tom in all…
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Cool King® “Totally Awesome Chocolate Overload” Ice Cream
This is the rebrand I did for Cool King’s “Chocolate Overload” Ice Cream. I can remember how much fun it was to show up at the local arcade with a pocket full of quarters. Upon entering the darkened den, you’d be bum rushed by a tidal wave of spazamatic digital boinks and binks, eruptions of…
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Visions by Ehsan Website Design
This project was based on the client’s emphasis on creating a website design with “Wow!” factor.
LANGON CONCEPTS 