Category: copy writing
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Cool King® “Your way, everyday!” Video Production
In my opinion, there’s nothing like fun times spent with friends and family to bring forth a brighter day. I was commissioned to created this video to virtually live the “Cool King Frozen Yogurt & Desserts” experience. Laughs and smiles seem to be a byproduct of visiting this shop. No script, no direction, just document…
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Visions by Ehsan :: Waymakers 50th Celebration Event
Ehsan provided me with some shots he took while attending an anniversary event for Waymakers. If your unaware of the good Waymakers provides for impoverished families and youth, please look into them. They are another example of how “paying forward” makes sense.
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Visions by Ehsan :: Painting 41 of 2000 Motion Graphic
Just a quick edit I made to help promote Ehsan’s “Vision of Unity & Peace” project.
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Cool King® “Snickerdoodle Ice Cream” Advertisement
By happenstance, I stumbled upon this 1960s French Pop song “Zou Bisou Bisou” by Gillian Hills. It inspired this advertisement for Cool King’s “Snickerdoodle” Ice Cream. For fits and giggles, I wrote the ad copy in a humours “sing-songy” nursery rhyme style.
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Cool King® Official North Pole Vanilla Ice Cream
This is the 4th installment of the Cool King® holiday series advertisements I created. Their previous concept was “Polar Bear Ice Cream” with a realistic Polar Bear photo. I riffed off that to create something more with elements pulled from Sanrio characters (i.e. Hello Kitty) and Asian influenced animation. The song sampled is Polar Bear…
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Cool King® Zombie Sour Apple Frozen Yogurt Advertisement :: Version 2
I made a more cartoon tinged advertisement with the intent to call back my memories of the old Universal Studios monster movies from the 30’s and 40’s and my favorite Halloween themed cartoons (Screams and groans, specifically!). I also wrote a little nursery rhyme styled text for the post.
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Cool King® Just A Little Hocus Pocus Advertisement
Heres a short little advertisement I composed to announce the services Cool King® provides. The song sampled is Siouxsie and the Banshees cover of ”20th Century Boy” originally performed by T. Rex in 1973.
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Visions By Ehsan “Red Fingerprint Series” NFT Collection
I was asked to create a promo video and post verbiage for Ehsan’s recent NFT drop. Here’s what was published.
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Cool King® “Count Chocula” Frozen Yogurt
In the fifth iteration of the Cool King® Halloween Series, I embellished classic movie monster horror imagery with the ultra popular cocoa infused confectionary flavor — chocolate. With the post text, I carried the spooky nature of previous posts and incorporated a chocolate infused theme.
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Cool King® “Zombie Sour Apple” Frozen Yogurt Advertisement
With the fourth release of the Cool King® Halloween Series advertisements I did the graphics in a less cartoon style. I used a combination of stock graphics (The apple photo and hand graphic) with custom illustrations to compose the elements I included in the video. I also added to the “Muerte Family” ghost stories with…
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Cool King® “Ghosted Marshmallow” Gelato Advertisement & Nursery Rhyme
With the third installment of the Halloween 2022 campaign for Cool King, I was inspired to create visuals and a story targeted at those who love vintage animation. I had fun with the post dialogue with the intent of writing a spooky bedtime story.
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Cool King® “Strawberry Brains” Advertisement & Story
Here’s the second installment in the Halloween campaign I created for Cool King® Frozen Yogurt & Desserts. In this iteration, I composed the graphics, edited the video, engineered the sound design, and wrote the story that accompanied the video in the post.
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Cool King® “Monster Pumpkin Pie Bar” Ice Cream
Halloween is always fun around Cool King Frozen Yogurt & Desserts. This is the first in a series of flavor promotions I did for their social platforms. More to come!
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Cool King® “Classic Tart” Frozen Yogurt
If I’m having fun making the advertisement, then it must increase the possibility of the viewer having fun too — right?
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Cool King® “Blu-Raz” Italian Ice Ad
I composed motion graphics and post text for this ad for Cool King’s social profiles. I was inspired by the business owner Rob’s love for 80’s rock bands and freestyle BMX.
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GET SAFE® Workplace Empowerment & Safety Training Event Photography & Promotional Video
With this project, I ventured to the offices of the Moulton Niguel Water District to shoot editorial photography and capture video of Get Safe’s Workplace Empowerment & Safety Training classes. I used this as the base to write the description for the YouTube post. I edited this video and designed the title card as well.…
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UCI Care “Take Back the Night” 2022
I had the privilege to develop this motion graphic and verbiage seen in this social media post for GET SAFE®. One of the challenges of this project was the photography I received was very low resolution. To remedy this, I converted the images to vector-based graphics so I could scale them better. It gave the…
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GET SAFE® Knock-knock. Who’s there? (Validating Trust)
This one of the videos I composed after capturing the GET SAFE® team in action at a Crime Survivors event in October of 2022. I have fond memories of the day. I feel lucky to have been able to participate in such a positive minded program. You can find out more about the services GET…
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Ehsan® Art to Inspire Global Peace
Recently, I was brought in to help promote a fine art project developed by the artist Ehsan. A component of the project is creating NFT iterations documenting (2000) of his hand painted artworks for virtual collection and display in the forthcoming Metaverse. We also developed a miniature model to physically show the magnitude this exhibit…
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GET SAFE® How do you collect smiles?
Get Safe asked me to create artwork and write dialog for a series of social media posts that made use of photos they had acquired over the years.
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Cool King® “Churro” Frozen Yogurt
This is the motion graphic and post dialog I came up with to promote Cool King’s “Churro” flavor.
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GET SAFE® #CHANGEMAKERS In Action: Make a Noticeable Impact Within Your Community
Stuart Haskin was invited to the office of Rep. Michelle Steel (@repsteel), Congresswoman for California’s 48th District. He asked me to come document the event for the purpose of using the imagery for social media marketing. There Stuart was awarded a Congressional Certificate for being Non-profit of the Month on behalf of GET SAFE®. Ms.…
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GET SAFE® “Polishing A Diamond in the Rough” Video Edit
As the video states, everyone has a story. With this project, mine starts with receiving raw content to work with. They had already recorded a voice over performed by Stuart Haskin. From these pieces I composed the video seen in the link. Tasks I performed for this project: Please support GET SAFE® by spreading the…
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Cool King® “Vanilla Ice Cream” Motion Graphic
I declare, Vanilla is not mundane! A flavor this bold deserves all the love it can handle. Cool King’s soft serve ice cream personifies the flavor’s amazing flavor and this motion graphic celebrates that. #motiongraphics #graphicdesign #digitalpromotion #graphics #branding #design
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GET SAFE® Crosswalk Safety with Safety Stu
This is a fun project from when I helped Stuart out from GET SAFE®. With this project I took on the following rolls: director, cameraman, video editor, sound engineer, animator, photo editor, copywriter, and graphic designer. I also created a shorter version as well for use on 9×16 view spaces. Hopefully it helps everyone learn…
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GET SAFE® Stronger, Safer Persons with Disabilities
With this project the goal was to incorporate older footage with some of the new content I shot. The intent was to show the company’s experience as well as the services they provide.
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GET SAFE® Social Media Post Composition
The team at Get Safe asked me to produce a series of social media posts utilizing older imagery they had on file. The intent was to help put focus on how their expertise as a professional safety training agency has proven to promote a successful outcome for many individuals. With this project I was asked…
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South Bay Abrams Art Direction, Catalog, and Website Design
I worked as Art Director for many years with South Bay Abrams (1999 – 2020). I took care of many projects in that time. Some highlights are: I updated the companies identity, directed and helped build (160) page print catalog, designed and maintained their websites, conceptualized grocery point of sale pricing systems, and designed their…
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Dossier with Dignity
Would you consider it trite to toot your own horn? Can self-promotion be done in a tasteful and formative manner, without offensive trappings and being perceived as a braggadocious blowhard? Here I showcase projects I have had the pleasure of being part of, and I hope by causing focus, it brings further success to all…
LANGON CONCEPTS 