Cool King® “Malibu Dreams Strawberries & Cream” Gelato

In the summer of 2023, “Barbie – The Movie” is a tidal wave of pop, production, and box office success!

Would you expect anything less from the doll that has it all?

The “Barbie Fever” swept Cool King® Frozen Yogurt & Desserts off its feet as well, and inspired a new flavor — “Malibu Dreams Strawberries & Cream” Gelato.

To promote this, I paddled out into the media storm and created (2) short videos for use on social and a flavor card for use in the store.

For this project, I created the vector graphics in Adobe Illustrator and edited photos in Adobe Photoshop.

The video and sound design was composed using the mobile version of CapCut.

When all the fanfare is said and done, hopefully these will entice all the world’s “Barbies” & “Kens” to stop by the shop to enjoy a refreshing summer treat.